Skippable in-stream, non-skippable, bumper, and in-feed video formats. Effective for brand consideration and as a top-of-funnel feeder into Search remarketing.
YouTube ads are bought through the Google Ads platform, run through the same conversion infrastructure, and integrate with the same audience tools as Search and Display. For a Google Ads agency, YouTube is not a separate channel — it's another surface inside the same system.
That integration is what makes YouTube particularly useful: someone who watches your YouTube ad can be retargeted via Search and Display, and their YouTube engagement can feed back into Smart Bidding as a signal.
The default YouTube ad format. Plays before or during a video; viewer can skip after 5 seconds. You only pay if they watch 30 seconds or interact.
15-second ads the viewer must watch. Higher attention guaranteed, but viewers know they're being held hostage, so creative needs to earn that minute.
Six seconds, non-skippable. Designed for memorability rather than story. Used as a frequency-and-reach layer alongside longer videos.
Appears in YouTube search and watch-next feeds as a clickable thumbnail. Different mechanic — closer to social discovery than interruption advertising.
Before recommending YouTube, we ask: what role is this format playing? Awareness for an unknown brand? Consideration support for a product with longer evaluation? Retargeting reinforcement? The answer determines campaign type, creative length, and KPI.
YouTube's targeting options are vast — in-market segments, custom segments built from search behaviour, customer match, lookalikes. We pick the tightest credible audience for each campaign rather than the broadest one.
The first five seconds determine whether the rest of the ad gets watched. We work with clients on hook structure — what's said, what's shown, how the brand is introduced — before any spend goes live.
Inventory type, content exclusions, sensitive-content settings. Configured properly, these stop your ads from appearing alongside content that would embarrass the brand.
YouTube optimizes against video views, but views aren't the goal. We measure the lift in Search and remarketing conversions during and after a YouTube flight — that's the test of whether the format earned its budget.