Each of these is a separate page because each is a separate craft. Click through to read what we actually do — the tactics, the pitfalls, the situations where it doesn't make sense.
Text ads triggered by keyword queries. The most direct way to put an offer in front of someone who is already searching for it. Best suited to service businesses, lead generation, and considered purchases.
Read more → 02 / ShoppingProduct images, prices, and store names pulled from a Merchant Center feed. The base layer of e-commerce paid search — and one where feed quality matters more than bid strategy.
Read more → 03 / Performance MaxA single campaign type that places ads across Search, Shopping, YouTube, Display, Gmail, and Discover. Powerful when set up with discipline, expensive when set up on autopilot.
Read more → 04 / DisplayImage and responsive banners across the Google Display Network. Most reliably useful as a remarketing layer that re-engages visitors who already know who you are.
Read more → 05 / VideoSkippable in-stream, non-skippable, bumper, and in-feed video formats. Effective for brand consideration and as a top-of-funnel feeder into your remarketing and search campaigns.
Read more → 06 / AuditsA standalone, written audit of an existing Google Ads account. No engagement commitment. We deliver a document you can keep, share internally, or take to any other agency.
Read more →There is no universal best campaign type. The right format depends on what someone has to know, decide, or already want before your offer becomes relevant to them.
A high-intent service business — emergency plumbing, specialist legal work, regulated B2B software — usually starts with Search. An e-commerce catalogue with hundreds of SKUs starts with Shopping and a clean feed. A brand-driven product with a considered purchase cycle may need YouTube to do work that Search can't.
The first conversation we have with any new account is mostly about which formats to not run. Spending across every surface from day one is usually a way to learn less, more expensively.