A standalone, written audit of an existing Google Ads account. Delivered as a document. No engagement obligation either way.
An audit is exactly that: a written, structured assessment of an existing Google Ads account, delivered as a document you can read, share internally, or take to any other agency. There's no commitment to work with us afterwards.
We offer audits as a standalone service because two situations come up often. The first: businesses suspect their current setup isn't working but can't put their finger on why. The second: businesses are evaluating a new agency or making an internal vs. agency decision and want an outside opinion before committing.
Campaign types, budget allocation, geographic and language settings. Is the structure designed for current Smart Bidding, or built on legacy patterns?
Are conversions defined the way the business actually measures success? Are events duplicating? Are primary/secondary conversions distinguished correctly?
Is the bid strategy in use appropriate for the volume of data, the business model, and the goal? When was it last reviewed?
Ad strength, asset coverage, RSA setup, image and video asset rotation. Where are the gaps in coverage?
Are spend-leaking irrelevant search terms being captured by your negative lists? Are there clusters of intent being missed?
For Shopping and PMax: Merchant Center diagnostics, title/attribute quality, disapprovals, GTIN coverage.
You add us to your Google Ads account as a read-only manager. We sign an NDA first if needed. No changes are made to anything during an audit.
We work through the account methodically. Where data is missing or unclear, we flag the questions before drawing conclusions.
You receive a written audit document — typically 15 to 25 pages — covering each of the areas above, with specific findings and prioritized recommendations.
After delivery, a call to walk through findings and answer questions. After that, you decide what you want to do with the document. There's no follow-up sales process.
An audit is an outside read, not a forensic investigation. We work from what's visible in the account: structure, settings, performance data, search terms, asset performance. We don't recreate two years of A/B test history or interview your previous agency.
An audit also isn't a guarantee of improvement. It's a document of findings and recommendations. Acting on those recommendations is a separate step, and whether you do it in-house, with us, or with someone else is genuinely your choice.
What an audit does reliably do is make sure decisions about the account are based on a structured outside read rather than the inside narrative — which, in our experience, is almost always worth the price by itself.