We don't have a decade of agency history to point to — the studio itself was started in 2024 — and we'd rather say so than dress it up. What we do have is direct, hands-on experience running paid search inside e-commerce and SaaS marketing teams in the years before that.
HELIOS Performance was started in 2024 by a small team that had spent the previous years on the client side of paid search — running budgets in-house, briefing agencies, and occasionally firing them.
The pattern that kept showing up was the same: large agencies that ran every channel at once tended to do none of them particularly well. The most useful work usually came from a focused independent who spent serious time inside the account.
So we built that. A small studio. One channel: Google Ads. A deliberately limited client list so the work doesn't get spread thin. Written reporting that you can actually read.
The whole studio is a handful of people, all working directly on accounts. If you sign with us, you'll know who's on your account by name from the first week. There's no rotating junior layer.
The company was registered in 2024. The individual experience of the team predates that, but we won't claim a decade of agency operations because the agency itself is new. The work has to stand on its own.
We are not part of a holding group, not white-labelling another agency's work, and not selling someone else's software. The advice you get is whatever the data in your account says — not whatever the parent company's quarterly target requires.
Our office is in Berlin-Mitte. Working hours are CET. Most client conversations are in English; some are in German. We can work with clients anywhere in the EU but we're not a 24-hour operation.
Google Ads is a deep enough platform that doing it properly is a full-time craft. The format updates, the bidding mechanics change, the policies shift, the diagnostic reports change names twice a year. Keeping up is the job.
A studio that simultaneously sells SEO, paid social, content marketing, email automation, influencer campaigns, and conversion rate optimisation cannot, realistically, keep all of those at the depth that's needed to do them well. Something gets juniorized. We'd rather not be that studio for you.
If your situation genuinely needs SEO, paid social, or any other channel as the primary lever, the right answer is to talk to a specialist in that channel. We have a small handful of people we trust and are happy to refer.
We're not industry-specific — paid search mechanics are similar across sectors — but a few categories come up often enough to mention.
Direct-to-consumer brands, product catalogues from a few dozen to several thousand SKUs. Strong fit for Shopping and Performance Max.
Software businesses with longer sales cycles. We optimize against pipeline rather than form-fills, which usually means offline conversion imports from the CRM.
Legal, consulting, financial advisory, agencies of various kinds. Local Search and high-intent keywords usually do the heavy lifting.
Online course providers, certification programmes, language schools. A mix of Search and YouTube remarketing tends to work here.