A few lines about your business and what you'd like to improve is enough for a first conversation. We reply within one working day.
You receive a reply at the email address you provided. If your situation is genuinely outside what we do, the reply will say so plainly — we'd rather lose a fit than waste a call.
If there seems to be a fit, we schedule a video call. The agenda is your business, your current paid search situation, and what success would look like for you. No deck.
If you already have a Google Ads account, we ask for read-only manager access so we can look at it before sending a proposal. We sign an NDA first if that helps.
A short document — usually 3 to 5 pages — covering scope, fee, what we'd do in the first 90 days, and the assumptions behind it. You're free to take it elsewhere.